Frontline workforce hiring in India remains broken, fragmented, manual, and costly
Frontline workforce hiring in India remains broken, fragmented, manual, and costly. Most SMEs and HR teams still depend on cold calls, job boards, and endless follow-ups, while millions of workers stay underemployed due to lack of access and visibility. At Jivika, we're building an AI-native hiring platform designed for India's 300M+ frontline workforce. Our AI recruiters automate the end-to-end hiring workflow: from sourcing and screening to engagement and follow-ups, cutting hiring cycles dramatically while reducing costs for employers. For workers, our platform ensures instant, relevant matches to jobs across sectors like F&B, retail, delivery, sales, and cashier roles where hiring demand is highest. We've already validated demand through community-led pilots (via WhatsApp and Excel workflows), building an early network of employers and job seekers eager to adopt. With our AI matching engine launch-ready and AI voice agents in development, we're moving beyond traditional job boards to become the default hiring layer for the next billion workers. Jivika is an early-stage startup on a mission to redefine frontline recruitment, replacing repetitive recruiter tasks with AI and enabling businesses to scale hiring faster, smarter, and at a fraction of today's costs.
Frontline workforce hiring in India remains broken, fragmented, manual, and costly
Frontline workforce hiring in India remains broken, fragmented, manual, and costly. Most SMEs and HR teams still depend on cold calls, job boards, and endless follow-ups, while millions of workers stay underemployed due to lack of access and visibility. At Jivika, we're building an AI-native hiring platform designed for India's 300M+ frontline workforce. Our AI recruiters automate the end-to-end hiring workflow: from sourcing and screening to engagement and follow-ups, cutting hiring cycles dramatically while reducing costs for employers. For workers, our platform ensures instant, relevant matches to jobs across sectors like F&B, retail, delivery, sales, and cashier roles where hiring demand is highest. We've already validated demand through community-led pilots (via WhatsApp and Excel workflows), building an early network of employers and job seekers eager to adopt. With our AI matching engine launch-ready and AI voice agents in development, we're moving beyond traditional job boards to become the default hiring layer for the next billion workers. Jivika is an early-stage startup on a mission to redefine frontline recruitment, replacing repetitive recruiter tasks with AI and enabling businesses to scale hiring faster, smarter, and at a fraction of today's costs.