Palete turns WhatsApp into a revenue and operations system. We help teams qualify conversations, route intent, and operate at scale on the channel where customers already engage. Palete handles real WhatsApp conversations end to end. It understands messages, keeps context, identifies intent, and ensures each conversation moves to the right next step, automatically or with the right human involved. Teams use Palete when WhatsApp becomes business-critical across admissions, customer support, marketplaces, fintech, and services. Not a chatbot. Not a CRM plugin. Palete is built to run WhatsApp as an operational channel, not just manage messages.

Palete turns WhatsApp into a revenue and operations system. We help teams qualify conversations, route intent, and operate at scale on the channel where customers already engage. Palete handles real WhatsApp conversations end to end. It understands messages, keeps context, identifies intent, and ensures each conversation moves to the right next step, automatically or with the right human involved. Teams use Palete when WhatsApp becomes business-critical across admissions, customer support, marketplaces, fintech, and services. Not a chatbot. Not a CRM plugin. Palete is built to run WhatsApp as an operational channel, not just manage messages.