Artie is a commercial infrastructure company built to help creators get more premium projects made. Founded by former Google and YouTube executives Matt McDonald and Derek Scobie, Artie bridges the gap between creative ambition and financial execution by translating scripts, audience engagement, and delivery data into standardized financial inputs. This allows projects to be priced and underwritten before production begins, giving brands, producers, and investors greater confidence to invest upstream. Named after McDonald's dog, Artie is designed to be a trusted companion for creators as they scale beyond traditional studio models and build sustainable, premium media businesses.

Artie is a commercial infrastructure company built to help creators get more premium projects made. Founded by former Google and YouTube executives Matt McDonald and Derek Scobie, Artie bridges the gap between creative ambition and financial execution by translating scripts, audience engagement, and delivery data into standardized financial inputs. This allows projects to be priced and underwritten before production begins, giving brands, producers, and investors greater confidence to invest upstream. Named after McDonald's dog, Artie is designed to be a trusted companion for creators as they scale beyond traditional studio models and build sustainable, premium media businesses.