33 VC firms investing in marketing & adtech at the Pre-Seed stage.
F4 Fund tracks 33 VC firms that actively invest in marketing & adtech at the Pre-Seed stage, with check sizes ranging from $25K – $15M (median: $1.6M – $1.6M). As of April 2026, and 94% lead or co-lead rounds. Rankings are based on F4's proprietary analysis of 1,092+ researched VC firms, scored by data completeness, portfolio depth, investment recency, and stage alignment.
| # | Firm | Check Size | Portfolio | Leads? | Activity | Decision | Intro |
|---|---|---|---|---|---|---|---|
| 1 | ▶ Hawke Ventures The future of e-commerce and digital marketing is built on specialized technology solutions that empower brands. We back founders who understand marketing and commerce deeply, providing capital plus direct access to thousands of brand customers for validation. | $50K – $2M | 41 | Leads | Active | ~2 wks | Open |
| 2 | ▶ VTF Capital (fka VegasTechFund) We invest in the future of commerce by backing early-stage companies in vertical commerce, physical retail technology, and commerce infrastructure. We provide operational support alongside capital, working in the trenches with founders to build 100-year companies. Las Vegas | $200K – $1M | 78 | Both | Active | ~2 wks | Open |
| 3 | ▶ InReach Ventures AI and data science can dramatically improve venture capital decision-making. We use proprietary software to discover, evaluate, and support the most promising European startups while providing hands-on operational support. | $250K – $3M | 40 | Leads | Active | ~2 wks | Open |
| 4 | ▶ Mu Ventures Reducing friction in commerce transactions through infrastructure, vertical AI solving boring complex problems, and next-generation marketplaces with proprietary AI moats. We back founders removing friction from how the world gets things done. New York | $200K – $500K | 35 | Leads | Active | ~2 wks | Req'd |
| 5 | ▶ Boldstart Ventures We invest in bold technical founders building the autonomous enterprise. Before you build your team, before you write your first line of code—that's when boldstart gets to work. We collaborate with technical founders at Inception, lead pre-product rounds, and help turn bold ideas into category-creating companies. Miami | $250K – $15M | 25 | Leads | Active | ~1 wk | Open |
| 6 | ▶ Sugar Capital Sugar Capital invests at the intersection of technology and commerce in software-like consumer businesses with subscription/habitual purchase models. We seek founders with genuine problem conviction and complementary co-founder pairs (business+operations, creative+technical). Our approach: seed-stage checks ($1.5M-$2M), deliberate follow-ons for ownership accumulation, and operational support grounded in our POPSUGAR success. San Francisco | $1.5M – $2M | 34 | Leads | Active | ~2 wks | Open |
| 7 | ▶ Vinyl Capital We invest in formation-stage founders building commerce infrastructure—the systems and solutions that power tomorrow's economy. Pre-revenue, pre-product, often pre-DBA. We back founders with technical depth and domain obsession in e-commerce operations, fintech, logistics, and customer engagement infrastructure. Like vinyl records, we invest in fullness and authenticity, not stripped-down solutions. | $250K – $3M | 32 | Both | Active | ~2 wks | Open |
| 8 | ▶ Mosaic General Partnership Partners with exceptional founders building game-changing companies at the intersection of technology, industry, and culture. Focus on sectors where deep network and experience can bend the risk curve. San Francisco | $3M – $6M | 17 | Leads | Active | ~2 wks | Req'd |
| 9 | ▶ SuperAngel.vc We invest as close to the first check as possible in founders building consumer brands, PropTech solutions, and Future of Work tools. We maintain deep relationships with founders, provide operational support, and leverage our extensive network to drive introductions and capital. | $25K – $250K | 25 | Both | Active | ~2 wks | Open |
| 10 | ▶ GFR Fund GFR Fund invests in pre-seed to Series A companies building emerging digitally-native communities in gaming, entertainment, and consumer tech. They seek founders who deeply understand community-building, whether they have a product with an existing community or are in early stages of building one. Strong focus on execution, founder-market fit, and capital efficiency. | $250K – $500K | 69 | Both | Active | ~2 wks | Open |
| 11 | ▶ f7 Ventures We identify exceptional operators with proven track records at scale (ex-Facebook, Google, Stripe) and catalyze their transition into founders. Periods of rapid societal behavior change spur dramatic innovation. We invest in the future of work and consumer utility, providing not just capital but operational expertise, network access, and proven playbooks from building at Facebook/Meta scale. San Francisco | $500K – $5M | 45 | Leads | Active | ~1 wk | Open |
| 12 | ▶ Daring Ventures Extraordinary talent is equally distributed. Extraordinary opportunity is not. We invest in non-obvious founders building critical infrastructure for overlooked markets—solving operational friction in complex industries with real relationships, judgment, and expertise. | $250K – $1M | 4 | Follows | Active | ~1 wk | Req'd |
| 13 | ▶ irrvrntVC Exceptional early-stage founders deserve capital and operational support from inception. DTC and eCommerce enablement represent sustainable, defensible markets with significant TAM expansion. The best risk/reward is in pre-seed and seed when most institutional capital is inactive. New York | $300K – $500K | 28 | Leads | Active | ~2 wks | Open |
| 14 | ▶ How Women Invest Women founders represent an overlooked asset class that delivers superior returns. Women-founded companies earn 26% more for investors, yet receive only 2% of venture funding. We invest exclusively in women-founded companies, providing capital, network access, and operational support to drive transformative change. San Francisco | $250K – $5M | 27 | Leads | Active | ~1 mo | Req'd |
| 15 | ▶ 8-Bit Capital Network-powered startups connecting people and businesses through software tools and platforms | $250K – $3M | 53 | Both | Active | — | — |
| 16 | ▶ F4 Fund We back the relentless - founders with exceptional drive, clear vision, and proven execution ability building ambitious category-defining companies. | $100K – $500K | 32 | Leads | Active | ~1 wk | Req'd |
| 17 | ▶ Capitalize VC Emerging tech and AI are changing the commerce landscape. We power the future of commerce by investing in cutting-edge enablement technologies that support retailers, brands, creators, and manufacturers serving Black and Latinx founders and consumers. We pair platform investments with CPG investments with explicit racial equity mandate. Chicago | $100K – $200K | 18 | Leads | Active | ~1 mo | Open |
| 18 | ▶ Point Nine Invest in the future of software built on AI. We partner with technical founders to provide capital, unfair shortcuts, and operational support to accelerate their learning and help them reach their potential. We position ourselves as the first institutional investor for v0.9 stage founders. Berlin | $1M – $10M | 32 | Leads | Active | ~1 wk | Req'd |
| 19 | ▶ Crush Ventures We invest in early-stage companies building technology and brands that impact pop culture. We believe the most exciting opportunities exist at the intersection of media, culture, and commerce, where founders can leverage cultural insights and audience engagement to drive commercial success. Los Angeles | $250K – $5M | 15 | Leads | Active | ~2 mo | Open |
| 20 | ▶ Bowery Capital The shift toward next-generation business software represents the greatest area of value creation in technology. We invest in B2B founders modernizing business operations through technology, with particular focus on underserved market segments where traditional software has been stuck. New York | $250K – $5M | 20 | Leads | Active | ~2 wks | Req'd |
| 21 | ▶ FirstMark We back disruptive founders building category-defining companies. Our approach is founder-first, long-term, and deeply operational. We take the longest view in the room, operate with excellence and integrity, stay curious at the bleeding edge, and invest heavily in building community. New York | $250K – $10M | 25 | Leads | Active | ~2 wks | Req'd |
| 22 | ▶ Bling Capital The hardest thing in seed is finding product-market fit. We help you find it. If you already have product-market fit, we will help you scale. We partner with exceptionally ambitious founders for the long run and provide capital combined with operational expertise through our 100+ member Product Council. San Francisco | $500K – $3M | 30 | Leads | Active | ~2 mo | Open |
| 23 | ▶ LOI Venture Back the brightest early-stage founders under 30. We provide capital, mentorship, and network access to accelerate ambitious young entrepreneurs who graduate from our League of Innovators program or demonstrate exceptional founder quality. Vancouver | $100K – $1M | 32 | Leads | Active | ~2 wks | Open |
| 24 | ▶ Liquid 2 Champions exceptional founders to build lasting companies through experience, community, and capital. Generalist technology investor whose edge is network depth — Joe Montana's unmatched rolodex and 800+ portfolio company network enables introductions that most seed funds cannot provide. San Francisco | $250K – $5M | 25 | Follows | Active | ~2 wks | Open |
| 25 | ▶ Rainfall Ventures We invest in world-class founders solving significant problems. We prioritize founder quality, founder-problem fit, and values-aligned partnerships. We help exceptional founders become category leaders early, before they become obvious trends. Los Angeles | $500K – $5M | 40 | Leads | Active | ~2 wks | Req'd |
| 26 | ▶ ZhenFund Believe in innovation, risk-taking, and young talent. Best entrepreneurs are rare and precious. Provide quick capital, friendly terms, genuine commitment. Help but don't complicate. Monthly founder support. Beijing | $250K – $3M | 20 | Leads | Active | ~2 wks | Open |
| 27 | ▶ IA Ventures Data is the defensible moat in technology. We invest in companies that build proprietary data assets, analytics capabilities, or machine learning advantages to dominate their categories. Founded on 'information arbitrage' thesis - applying hedge fund quantitative discipline to early-stage venture. New York | $250K – $750K | 11 | Leads | Active | ~2 wks | Open |
| 28 | ▶ Laconia Serious founders building must-have technology for mission-critical industries. We focus on B2B software companies digitizing legacy industries and transforming established workflows. Specializing in seed-stage, where hands-on operational support, sales acceleration, and capital strategy matter most. New York | $250K – $1M | 20 | Leads | Active | ~1 wk | Open |
| 29 | ▶ Mucker Capital Venture capital should be accessible to exceptional entrepreneurs anywhere. Great companies can be built outside Silicon Valley with the right capital, operational expertise, and network support. Santa Monica | $100K – $15M | 20 | Leads | Active | ~2 mo | Open |
| 30 | ▶ Tunitas Ventures Category creating companies with few to no competitors, defensible business models, and unit economics that are starting to work. Invest across all technology sectors except healthcare. Require 50x return potential. Primary value-add is helping raise Series A from the best possible investor. Menlo Park | $500K – $1.5M | 19 | Both | Active | ~2 wks | Open |
| 31 | ▶ Stout Street Capital Great startups can be built anywhere. We believe in founder-centric investing with operational support from a team of successful founders. We serve undernetworked geographic regions. Denver | $100K – $500K | 25 | Both | Active | ~2 wks | Open |
| 32 | ▶ Entrepreneurs Roundtable Accelerator (ERA) NYC has tremendous entrepreneurial talent but lacked a structured environment for early-stage founders. ERA provides capital, intense mentorship, and network access to help founders build market-leading companies. Every sector deserves innovation. New York | $150K – $150K | 11 | Leads | Active | ~2 mo | Open |
| 33 | ▶ TheoryForge Operator-led fund investing in ambitious founders building transformative AI applications. We partner with technical founders who understand AI/ML deeply and are solving real customer problems with capital efficiency. Great product is always the best marketing. | $200K – $500K | 32 | Both | Active | ~2 wks | Req'd |
Investors on this page also frequently invest in these sectors
What other stages do these firms also invest in?
What other sectors do these firms also invest in?
Firms that frequently co-invest with investors on this page
F4 Fund tracks 33 VC firms that actively invest in marketing & adtech at the Pre-Seed stage. These firms are ranked using a composite score that weighs data completeness (30%), portfolio depth (30%), investment recency (25%), and stage alignment (15%).
Based on F4's analysis, the median check size for pre-seed marketing & adtech investors is $1.6M – $1.6M, with a full range from $25K – $15M. The distribution breaks down as: 9 firms in the <$500K range, 5 firms in the $500K-$1M range, 8 firms in the $1M-$2M range, 7 firms in the $2M-$5M range, 4 firms in the $5M-$10M range.
Among the 33 firms tracked, 94% lead or co-lead rounds, and 6% typically follow. Founders seeking a lead investor should filter for firms marked "Leads" or "Both" in the rankings table above. Lead investors typically set deal terms and anchor the round.
The best pre-seed marketing & adtech investors combine domain expertise with an active portfolio in the space. Among these firms, 31% prefer warm introductions, and the average firm has 30 portfolio companies. Look for firms whose check size matches your raise, whose stage preference aligns with yours, and who have a track record of supporting companies in your sector through multiple growth phases.
Firm profiles are continuously updated through F4's research pipeline, which combines LLM-powered web research, portfolio analysis, and transcript extraction. The ranking data refreshes every 12 hours. Editorial analysis is reviewed weekly. Individual firm profiles are re-researched on a 30-day cycle or when new information surfaces.