GTMfund Research
Investment Thesis
GTMfund is an operator-led venture fund that combines capital with go-to-market expertise. Founded with a unique network-first approach, they believe that the best early-stage B2B SaaS companies need more than just capital—they need hands-on support from proven go-to-market leaders who have scaled companies at the largest SaaS organizations in the world. Their thesis centers on the idea that access to battle-tested GTM playbooks, vendor relationships, and top sales/marketing/customer success talent can accelerate a company's growth trajectory from product-market fit to Series B and beyond.
Investment Strategy & Approach
GTMfund operates with a distinctly community-driven model. Their competitive advantage is built on an exclusive network of 350+ GTM leaders (VPs and C-level executives from Salesforce, Snowflake, LinkedIn, Okta, Zoom, DocuSign, and similar enterprise SaaS leaders). This network serves dual purposes: they act as scouts for deal flow, and they provide hands-on mentorship and operational support to portfolio companies.
The fund positions itself as a "distribution advantage" provider. Rather than just writing checks, they actively help portfolio companies:
- Implement revenue-generating GTM playbooks from early stage to scale
- Access a pipeline of 1,000+ qualified candidates monthly for hiring
- Connect with their extensive network of enterprise customers for customer acquisition
- Execute distribution strategies informed by experience scaling major SaaS platforms
They also operate GTMnow, a media brand (newsletter, podcast, events) that serves as community engagement and thought leadership, reinforcing their position as a GTM authority and creating deal flow through community engagement.
Sector & Stage Focus
Primary Focus: Early-stage B2B SaaS across all subsectors
GTMfund explicitly targets companies at the "product-market fit" stage—they're ideal for companies that have:
- Clear product-market fit with initial traction
- Ready to hyper-grow with distribution support
- Founders who recognize the value of experienced GTM mentors
- Existing revenue or strong usage metrics
Excluded Categories: Consumer apps, hardware, B2C companies, non-SaaS models
Subsector Focus: The portfolio reveals deep expertise in:
- Sales enablement and revenue operations tools (Pavilion, CaptivateIQ, Mutiny, Pocus)
- Enterprise workflow and data tools (Atlan, Census, Crossbeam)
- Customer and revenue management (Owner, Gorgias, Sora)
- Developer/infrastructure tools (Gitpod, Weaviate, Gantry.io)
- Security and compliance (Vanta, OwnID, LexCheck)
- Specialized vertical SaaS (Stotles, Tactic, Trustpage)
- Emerging AI/LLM applications (Writer, Jeeva AI, Maker.ai)
Stage Preferences
Seed and Series A focused:
- Seed: $1M-$5M typical investment size
- Series A: $3M-$8M typical investment size
- Recent activity shows strong participation in Series A rounds for portfolio follow-ons
The fund specifically targets companies at the "product-market fit" inflection point where GTM support becomes a critical lever for growth.
Check Size & Deployment
Typical Investment Range: $500K-$5M
- Seed: $1M-$3M typical
- Series A: $3M-$8M typical
- Follow-on: Significant reserve capacity for follow-on investments
Fund Size: Fund II ($54M, oversubscribed, closed Dec 2025)
With $21M already deployed across 60+ portfolio companies and an average investment of ~$500K, they're on track for rapid deployment.
Lead Tendency
Mixed approach - typically co-leads or participates: GTMfund leads or co-leads most of their Seed investments but frequently participates in Series A alongside other tier-1 VCs (Sequoia, a16z, Redpoint, etc.).
Recent portfolio activity shows:
- Leading early-stage rounds (Oureon $3.5M pre-seed led by GTMfund)
- Participating in larger Series A rounds with other VCs
- Strong follow-on participation in successful portfolio companies
Recent Activity & Fund Status
Fund Status: Actively deploying ($54M Fund II closed Dec 2025)
Recent Investments (Last 6 months):
- January 26, 2026: Eightball AI (newly announced investment)
- January 20, 2026: Statusphere Series A ($18M round)
- December 1, 2025: Jeeva AI raised $9M (with participation from Marc Benioff, Jack Altman, Sapphire Ventures)
- November 12, 2025: Tavus $40M Series B (portfolio follow-on)
- November 7, 2025: Fastbreak AI $40M (sports analytics AI)
- October 20, 2025: Casium $5M Seed, Oureon $3.5M Pre-Seed (led by GTMfund)
- October 8, 2025: Monk $4M raise
- September 29, 2025: Anything $11M Series A at $100M valuation
The frequency and scale of recent activity indicates aggressive capital deployment from Fund II.
Portfolio Highlights
Portfolio Size: 60+ portfolio companies disclosed, ~120+ total companies noted
Notable Portfolio Companies:
- Vanta (Sequoia-backed compliance automation)
- Writer (Insight Partners-backed, LLM platform)
- Atlan (data governance)
- Owner (property management SaaS)
- Armada (HR/payroll, Founders Fund)
- Tavus (video AI, Sequoia - $40M Series B)
- CaptivateIQ (compensation management)
- Census (data activation, a16z)
- Crossbeam (partnership platform, a16z)
- Fastbreak AI (sports analytics)
- Jeeva AI (sales enablement)
Recent Exits/Milestones:
- Multiple portfolio companies raising significant Series A/B rounds at high valuations
- Portfolio companies include those with valuations >$100M
- Strong co-investor relationships with tier-1 VCs
Team & Decision Making
Leadership Team:
- Max Altschuler - Founder/General Partner
- Paul Irving - General Partner
- Sophie Buonassisi - General Partner
Decision Process: Partnership-based (multiple GPs involved in decisions)
Decision Timeline: 2-4 weeks typical for Seed stage, 4-8 weeks for Series A
Warm Intro Requirement: Preferred but not required, especially with strong GTM founders
Typical Involvement & Support
Board Seat: Frequently takes board seats for Series A investments, observer rights for Seed
Operational Support: Extensive - their primary value add is hands-on GTM mentorship:
- Sales playbook development
- Hiring/recruiting support (1,000+ candidates/month)
- Customer introduction facilitation
- Marketing/demand generation strategy
- Revenue operations guidance
- Customer success scaling
Community Access: Portfolio companies gain access to exclusive GTM Leaders network
Geographic Focus
Primary: United States (Austin, San Francisco, New York) Secondary: Selective international targeting
Based in Austin, Texas with active deal flow across major tech hubs.
Founder & Company Preferences
Ideal Founder Profile:
- Non-technical founders or mixed teams welcome
- Sales/marketing founders preferred (aligns with GTM expertise)
- Founders from GTM backgrounds at major SaaS companies
- Founders who recognize and want to leverage GTM expertise
- Founders focused on GTM execution as core competitive advantage
Company Characteristics:
- Product-market fit proven with initial customers
- Clear B2B SaaS use case
- Founder team with GTM or sales domain expertise
- Companies solving problems for other SaaS companies preferred